We composed music for the television and radio commercials of the "Wat wil jij later worden?" campaign from Liliane Fonds.
Client: Liliane Fonds
Producer: Jonathan Smit
Video: Cliff Media & Helder Groen
Music: Major Fifth & by RAVEN
Liliane Fonds is a Dutch foundation that supports children in their development by reducing the obstacles that have direct consequences on their disability. They do so by making them resilient and self-aware.
To make the ordinary people aware and to raise money, Liliane Fonds set up a new campaign. Therefor Cliff Media and Helder Groen traveled to Kenya to shoot images of the children's situation. Major Fifth was asked to compose music with an explicit change separating the first and second half of the video to maze viewers and give an extra impact to the serious call from Liliane Fonds.
There's more about it
Helder Groen and Cliff Media produced several backstories to give some more insight in the lives of the children in Kenya.
TVC's and RC's
The video's will be broadcasted on Dutch national television starting January 2019. The radio commercials can currently be heard on several Dutch radio stations.
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