We worked on sound design and audio mixdown for the  'Carnaval Vrij' campaign about Sjefke Vaeren. 


Client: Bavaria
Agency: Fama Volat
Video: Cliff Media

Audio: Major Fifth


The Project

Bavaria had huge success with the campaign 'Carnaval Vrij' wherein people were asked to sign a petition to get some days off during Carnaval. Over 170k people participated. The commercial is build around the character Sjefke Vaeren who rebels against the current policies. 

Cliff Media, Blauw Gras and Fama Volat created several videos about this small carnaval revolution. Major Fifth was asked to work on the audio postproduction of one of these commercials. 

There's more about it

Campaign start

The first video of the 'Carnaval Vrij' campaign is shown here. It was a huge hit and got plenty of attention on social media as well as news sites. 

After the success some follow up videos were created. We are proud to be part of this succesful campaign. 

Efkes met Sjefke

Den Haag

In the last video of the campaign Sjefke Vaeren is going to The Hague to present the collected signatures to the minister. 

Unfortunately not a single day off has been granted so far.


other work

Selected Works

Al Jazeera - TravelerMusic & Sound Design

Liliane FondsMusic & Sound Design

Ajax PlayseatCommercial

JägermeisterMusic & Sound Design

Young CapitalCommercial

Beste van BelgiëCommercial

Keuringsdienst van WaardeTV / Broadcasting





Ajax UEFACommercial

Stichting BioMusic & Sound Design


X TimeFilm

El PuenteCommercial

QbuzzMotion Graphic

Rietveld - CorbijnCommercial